As the longest running accommodation awards programme in South Africa, this consumer-based programme is known for identifying and awarding the best tourist accommodation establishments in South Africa, thereby giving them a huge marketing advantage.
We are delighted to launch the newly restructured AA Quality Assured Accommodation Awards Programme.
The changes are as follows:
Note that we do need to receive your application form indicating that you are participating.
South Africa's Best: Once you are a semi finalist or better in the AA Quality Assured Accommodation Awards you have the opportunity to participate in South Africa 's Best. This is a compact high circulation publication with an excellent track record for getting response.
There is an index of establishments and all awards results are published at the front of the guide.
Members of the Hall of Fame and winners are featured at the front of the guide.
If you are an achiever in the awards programme your status is listed in the results section at the front of South Africa's Best. There is no obligation to advertise in the main body. However past achievers report an excellent result from full participation in this publication. Any establishment which has been a winner for 3 years in a row moves to the Hall of Fame for 2 years and does not enter the programme during this time. Thereafter the establishment may enter again and may choose whether to remain in the Hall of Fame based on guest feedback or to enter a general category again.
Gold Achievers are selected based on research done with the inbound travel trade and the major operators sending tourists to South Africa from the UK and Germany. A maximum of 30 gold achievers are selected in any one year. The contenders are the well known names which market themselves mainly to the international travel trade and overseas guests.